Why Networking with Intention is a total Game-Changer

If you’re a business owner, chances are that you’ve had to go to a fair few networking meetings in your time. Maybe you’ve loved it, maybe you’ve hated every second of it. It’s a bit of a marmite situation, but done right, it can massively pay off.

Today we’re talking about the do’s and don’ts of networking, and how to network with intention.

When you hear the word ‘networking’, you probably think about sitting round a table, giving a 60-second elevator pitch and eating a stale bacon sandwich.

If that’s the kind of meeting you’ve been to, that’s not how it should be. I did those kind of local events for eight years; every time it felt like we just went through the motions – no business actually got passed around.

Nowadays, I think about what I can invite my clients to, or what I can do with my prospects to get to know them better. There’s way more intention there, and it totally changes the game.

“Set the tone for successful networking”

I’ll often attend masterminds, where I get to spend time with like-minded people; some of our longest-standing clients have come from networking at mastermind events.

There are always things you can do to network. You can suggest lunch. Grab a coffee after Park Run. Go to the football together. Last year, I even took a client to Miami – not that that’s something I’d get to do often.

But you can set the tone for successful networking.

The thing that works well for me with networking is being unapologetically myself. That either attracts people or pushes them away, which is fine.

A big mistake at these events is being overly self-promotional, banging on about features that are no different from every other business out there. Instead, talk about how you’ve helped people or addressed specific problems that others in the room might have. That gets people interested.

“Hi, I’m Joel”

When I first started networking, I had a design agency and used to introduce myself like: “Hi, I’m Joel from Sale Creative. We can help with graphic design, business cards, stationery, leaflets, brochures and websites. If you’d like to chat, let me know.”

Did anyone call? No.

Then I switched to: “Hi, I’m Joel. I’m really good at colouring in. If you want to know what that means, come and have a chat.” That worked better but still wasn’t perfect.

Now, I say: “Hi, I’m Joel. I help owner-managed businesses overcome growth problems so they can scale profitably. If you want to talk, great. If not, also cool. See you later.” It’s way more effective.

Another networking tip; always follow up. If you’ve been to a breakfast networking event and chatted with six or seven people, send each of them a message.

“I was really touched by that”

Say how wonderful it was to meet them, mention something specific you discussed, and say you’re looking forward to seeing them again. No one else will do that, even though they say they will. It sets you apart.

Recently, I won an award. Go me! There were over 200 people at the awards ceremony. A few of them sent me messages or voice notes to congratulate me and referenced something specific I said during the event. I was really touched by that and won’t forget who took the time to do it.

That’s good networking, even if it wasn’t their intention.

It’s about being genuine. Follow-up is massive and underrated. I don’t mean hounding people about quotes, but showing genuine interest. Paying attention to what’s important to them. If someone ghosts you on a quote, it’s likely because you haven’t addressed their objective.

“Show that you’re listening”

Instead of chasing them, follow up in a way that shows you’re listening. For example, mention their kid’s school play or something personal they shared. They’ll reply to that, even if they think you’re a bit odd.

Pay attention and remember details – it makes a difference.

When I first started out in business, I was shy and hid behind my phone. I’d stand in the corner of the room. I’m not that guy anymore. The change came from realizing that fear of judgment is pointless. Some people won’t like you, and that’s OK. Once you accept that, it actually becomes fun.

But you have to turn it up to 11; being a seven out of 10 won’t cut it.

“It doesn’t have to be breakfast meetings”

You need to be energetic and engaging, like you’re on stage or presenting.

Networking can happen anywhere. It doesn’t have to be breakfast meetings or the pub. Think about community events, masterminds, chambers of trade, or even setting up your own networking activities.

Golf is another great opportunity for networking. Conferences and expos are excellent too.

Put yourself in environments where like-minded people are likely to be, and you’ll find opportunities you never expected.

Don’t miss the next episode of Stay Hungry – we’ll dive into straight-talking insights on business marketing, growth mindset, and the realities of running a business. And if you want to take the hassle out of your marketing, we’ve got you covered with our done-for-you service.