No-nonsense marketing
Marketing made simple for small business owners looking for more growth and less hassle.
Codebreak is headed up by Joel Stone and Neil ‘Shoney’ Mac…
Joel and Neil are experienced marketers and business owners. Together, they lead Codebreak with a shared vision: deliver results-driven marketing that truly moves the needle for their clients.
Joel, a #1 bestselling author and host of the Stay Hungry Podcast, speaks at events across the UK, spreading Codebreak’s motto – help people and have fun. Neil, with his profit-focused approach and The Shoney 2-5-5 Method, brings a track record of rapid, measurable results for businesses of all sizes.
They’re joined by the Codebreak Crew – a team of dynamic marketers who share their passion for no-nonsense, results-oriented strategies. This crew of experts gets a genuine kick out of helping businesses grow, turning marketing spend into tangible profit.
JOEL STONE
From working with Guinness and Channel 4 to building an agency obsessed with service business growth – that’s my journey in a nutshell.
Hi, I’m Joel Stone, founder of Codebreak, Amazon bestselling author and host of the Stay Hungry podcast. My mission? Turning six-figure service businesses into scaling, seven-figure powerhouses.
My secret? A potent mix of design thinking, marketing savvy, and a focus on measurable results. It’s not just about clever ads or stunning visuals – it’s about driving real, scalable growth for businesses like yours.
Over the past fifteen years, I’ve swapped big brands for the thrill of transforming small businesses. Why? Because there’s nothing quite like witnessing the ‘aha’ moment when an owner realises the level of opportunity lying untapped in their business.
The Stay Hungry podcast downloaded thousands of times across 40 countries, brings you insights from thought leaders like Rob Moore (8-figure serial entrepreneur) and Kelsey Moreira (Forbes 30 Under 30). It’s my way of sharing the strategies that are working right now in the real world of business growth.
At Codebreak, we’re not your typical marketing agency. We’re growth partners, number crunchers, and creative problem solvers all rolled into one. We don’t just talk about results – we deliver them, predictably and scalably.
Ready to scale your business? Let’s talk.
Neil 'Shoney' Mac
Hey there, I’m Neil ‘Shoney’ Maclean, co-owner and head of ads strategy at Codebreak. For the past 13 years, I’ve been laser-focused on one thing: turning ad spend into profit, and doing it quickly.
I’ve developed The Shoney 2-5-5 Method, a battle-tested approach that’s helped thousands of businesses rapidly accelerate their growth. It’s not about vanity metrics or flashy campaigns – it’s about real, measurable results. Money in vs money out. That’s the only scoreboard that truly matters in this game.
What sets my approach apart? Speed. Time and time again, my clients have seen incredibly fast results. There’s nothing quite like seeing a business owner’s face light up when they realise we’ve turned their ad spend into profit in record time.
Over the years, I’ve coached countless business owners, helping them achieve ROIs that made their accountants do a double-take. Now, I’ve brought this profit-focused and 100% personalised approach to Codebreak and our clients as co-owner and head of ads strategy.
At Codebreak, we don’t do cookie-cutter strategies or one-size-fits-all solutions. Your business is unique, and your ad strategy should be too. We’re all about delivering rapid, tangible results that directly impact your bottom line.
Ready to see your ad spend turn into real, measurable profit at unprecedented speed? Let’s talk. Your success story could be our next case study. (See testimonials here)
MARTHA DALE
Hi, I’m Martha. Senior Marketing Executive at Codebreak. I handle account management, strategy, Meta Ads, and copywriting.
My career BC (Before Codebreak) , took me around the world. I dipped my toes in the corporate world, but it just wasn’t my cup of tea. No impact. No legacy. No thannnnnks.
That’s why I love working at Codebreak and helping business owners thrive.
Whether you need Codebreak to do your marketing so you can spend more time with your family, or you want more leads to turn into clients so that you make more money, we’ve got you covered.
When you break those ceilings, it’s a huge win for you and for us.
That’s what motivates me. Your wins are our wins. You won’t find a crew more committed to that.
So, let’s team up and make some marketing magic happen. As Wayne Gretzky would say, “You miss 100% of the shots you don’t take”.
Scott pERRY
Hey, I’m Scott, Digital Marketing and Operations Manager at Codebreak. SEO, paid ads, website UX, that’s my playground. Since stepping into the Digital Marketing world back in 2014, I’ve been all about crafting creative, ‘outside-of-the-box’ marketing strategies that deliver real results.
Before Codebreak, my career took an unexpected route through the jewellery industry (yes, really), but my university background in Adventure Tourism Management gave me a solid foundation in business strategy, something I put into action every day.
Ask me what my biggest career achievement is, and I won’t bore you with awards or stats. The truth? It’s that I still love what I do every single day. My approach is hands-on, friendly, and jargon-free.
When I’m not driving Codebreak’s results-driven model or helping clients scale, you’ll probably find me running, cycling, or tinkering with my bike. I live by two simple mottos: keep living the dream and my Grandad Maurice’s wise words, “Find a job you enjoy doing, and you’ll never do a day’s work.”
At the end of the day, my goal is simple: to inspire the team, support our clients, and keep pushing boundaries in Digital Marketing
Ethan Wright
Hey, I’m Ethan! Marketing Assistant at Codebreak. My job? Creative Ad Design, Ad Copywriting, Landing Pages, Emails… basically, making sure businesses get noticed for all the right reasons.
With a Business Management degree from Worcester (where I learned a lot about strategy, both in marketing and in figuring out how to survive 9 AM lectures still dressed as a pirate from the night before), I gained insight into how businesses operate and scale. But marketing? That was the part that really clicked.
After uni, I jumped into the world of festival promotions, organising and marketing events across the Midlands. When an opportunity arose to join Codebreak, I knew it was the perfect place to take everything to the next level. Now, I get to help brands grow, working alongside an awesome team that’s just as passionate about results as I am. Seeing a campaign go from an idea to a high-performing asset that drives real growth? That’s what it’s all about.
Let’s create something awesome together.
Jack Corbett
Hey, I’m Jack, Codebreak’s resident tech and AI enthusiast. As a Marketing Assistant, I build websites, campaign funnels, and landing pages while integrating AI-driven solutions to supercharge efficiency and performance.
Problem-solving is my thing. In the fast-paced world of digital marketing, I thrive on staying ahead of trends and diving into the technical side, whether it’s developing AI-powered tools, crafting organic content like short-form videos and podcasts, or exploring graphic design. I’ve even had the chance to work with a famous YouTuber and interview The Walking Dead’s illustrator on a podcast.
For me, it’s all about continuous improvement. I’m always refining my skills in software engineering with the goal of building custom tools to take Codebreak’s marketing to the next level. With my headphones on and deep in AI and automation, I focus on delivering smarter, faster, and better results for our clients.
When I’m not streamlining workflows, you’ll probably find me making music in Ableton Live or Max 8 because, for me, creativity and technology are two sides of the same coin.
George
I’m George, Joel rescued me in lockdown because my original owners went to prison and the police left me locked up on my own (long story).
My main areas of expertise are licking faces, nibbling ears, and tug-of-war. If you’re looking for a guard dog, that’s not me – I just want to be friends with everyone.
My favourite thing about Codebreak is all the fuss I get from the crew and clients.
What our clients say…
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