Here’s why every business should have a marketing manifesto for 2025 You know how every election season, all the political parties release a government manifesto that says: “This is what we want to achieve, and here’s how we’re going to do it”? Well, that’s what you...
Why Choose You | How to Master Your Unique Value Proposition The inspiration for today’s blog came from a conversation I had with a prospect over Christmas about Codebreak’s unique value proposition. It was an interesting opportunity from a business based in Sweden. ...
Advice Not to Fall on Deaf Ears | 5 Tough Lessons I Learned in 2024 The inspiration for today’s blog is a note I have on my phone called “Advice Not to Fall on Deaf Ears,” which I’m pretty sure I stole from James Smith. It reminds me that every experience...
Why Networking with Intention is a total Game-Changer If you’re a business owner, chances are that you’ve had to go to a fair few networking meetings in your time. Maybe you’ve loved it, maybe you’ve hated every second of it. It’s a bit of a marmite situation, but...
Selling to Cynics | How to Build Trust in a High Scepticism Market Have you noticed that getting a sale feels harder lately? You’ve got a belting product, your price point’s right, your marketing strategy’s solid, but you’re getting zero bites and it feels like an...
Resilience in Chaos | How to Thrive When the S**t Hits the Fan I think we all remember that moment when Boris went on the telly and told us we were going into lockdown. We saw footage of people in China and Italy dying in the street and we thought: “Wow, this is bad.”...
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