No-nonsense marketing
Marketing made simple for small business owners looking for more growth and less hassle.
Codebreak is headed up by Joel Stone and Neil ‘Shoney’ Mac…
Joel and Neil are experienced marketers and business owners. Together, they lead Codebreak with a shared vision: deliver results-driven marketing that truly moves the needle for their clients.
Joel, a #1 bestselling author and host of the Stay Hungry Podcast, speaks at events across the UK, spreading Codebreak’s motto – help people and have fun. Neil, with his profit-focused approach and The Shoney 2-5-5 Method, brings a track record of rapid, measurable results for businesses of all sizes.
They’re joined by the Codebreak Crew – a team of dynamic marketers who share their passion for no-nonsense, results-oriented strategies. This crew of experts gets a genuine kick out of helping businesses grow, turning marketing spend into tangible profit.
JOEL STONE
From working with Guinness and Channel 4 to building an agency obsessed with service business growth – that’s my journey in a nutshell.
Hi, I’m Joel Stone, founder of Codebreak, Amazon bestselling author and host of the Stay Hungry podcast. My mission? Turning six-figure service businesses into scaling, seven-figure powerhouses.
My secret? A potent mix of design thinking, marketing savvy, and a focus on measurable results. It’s not just about clever ads or stunning visuals – it’s about driving real, scalable growth for businesses like yours.
Over the past fifteen years, I’ve swapped big brands for the thrill of transforming small businesses. Why? Because there’s nothing quite like witnessing the ‘aha’ moment when an owner realises the level of opportunity lying untapped in their business.
The Stay Hungry podcast downloaded thousands of times across 40 countries, brings you insights from thought leaders like Rob Moore (8-figure serial entrepreneur) and Kelsey Moreira (Forbes 30 Under 30). It’s my way of sharing the strategies that are working right now in the real world of business growth.
At Codebreak, we’re not your typical marketing agency. We’re growth partners, number crunchers, and creative problem solvers all rolled into one. We don’t just talk about results – we deliver them, predictably and scalably.
Ready to scale your business? Let’s talk.
Neil 'Shoney' Mac
Hey there, I’m Neil ‘Shoney’ Maclean, co-owner and head of ads strategy at Codebreak. For the past 13 years, I’ve been laser-focused on one thing: turning ad spend into profit, and doing it quickly.
I’ve developed The Shoney 2-5-5 Method, a battle-tested approach that’s helped thousands of businesses rapidly accelerate their growth. It’s not about vanity metrics or flashy campaigns – it’s about real, measurable results. Money in vs money out. That’s the only scoreboard that truly matters in this game.
What sets my approach apart? Speed. Time and time again, my clients have seen incredibly fast results. There’s nothing quite like seeing a business owner’s face light up when they realise we’ve turned their ad spend into profit in record time.
Over the years, I’ve coached countless business owners, helping them achieve ROIs that made their accountants do a double-take. Now, I’ve brought this profit-focused and 100% personalised approach to Codebreak and our clients as co-owner and head of ads strategy.
At Codebreak, we don’t do cookie-cutter strategies or one-size-fits-all solutions. Your business is unique, and your ad strategy should be too. We’re all about delivering rapid, tangible results that directly impact your bottom line.
Ready to see your ad spend turn into real, measurable profit at unprecedented speed? Let’s talk. Your success story could be our next case study. (See testimonials here)
MARTHA DALE
Hi, I’m Martha. Senior Marketing Executive at Codebreak. I handle account management, strategy, Meta Ads, and copywriting.
My career BC (Before Codebreak) , took me around the world. I dipped my toes in the corporate world, but it just wasn’t my cup of tea. No impact. No legacy. No thannnnnks.
That’s why I love working at Codebreak and helping business owners thrive.
Whether you need Codebreak to do your marketing so you can spend more time with your family, or you want more leads to turn into clients so that you make more money, we’ve got you covered.
When you break those ceilings, it’s a huge win for you and for us.
That’s what motivates me. Your wins are our wins. You won’t find a crew more committed to that.
So, let’s team up and make some marketing magic happen. As Wayne Gretzky would say, “You miss 100% of the shots you don’t take”.
FAYE GLASSEY
Hey, I’m Faye, Marketing Executive. I’m here to take care of our clients and deliver real results across different marketing channels.
With a marketing degree from Liverpool (yes, many hangovers were involved) and experience working for L’Oréal in London, I built a solid foundation in marketing in my early 20s. After that, I worked in telecoms before returning to the beauty industry at an e-commerce company. My varied experience has given me a deep understanding of what it takes to grab attention and drive growth—whether you’re a local business, a global brand, e-commerce, or brick-and-mortar.
I thrive on collaboration and love working with people to help them achieve their goals—always with a good chinwag along the way! I truly believe that building strong relationships is the key to success.
I help our clients grow while continuing to build on everything that makes Codebreak so unique.
ABBI EVANS
Hi, I’m Abbi, Technical Marketing Assistant at Codebreak and a bit of a tech whizz – from building websites and managing hosting to mapping email funnels and setting up automations.
My marketing journey began with hands-on business studies, but I wanted to dive into real-world marketing rather than sticking with just the theory. Marketing is so dynamic – the best way to learn is by getting in the thick of it, not watching from the sidelines.
That’s when I chose an apprenticeship with Codebreak, which has since developed into an exciting technical role.
I love the variety and continuous learning – no two days are ever the same. One day, I’m integrating a new CRM system; the next, I’m exploring a new AI tool to support our clients’ marketing.
The best part about working at Codebreak? Helping inspiring business owners grow their brands through practical tech and creativity.
GEORGE
I’m George, Joel rescued me in lockdown because my original owners went to prison and the police left me locked up on my own (long story).
My main areas of expertise are licking faces, nibbling ears, and tug-of-war. If you’re looking for a guard dog, that’s not me – I just want to be friends with everyone.
My favourite thing about Codebreak is all the fuss I get from the crew and clients.
What our clients say…
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